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CAFÉ Blender
GE Appliances
A personal blender that firs within the CAFE visual brand language that caters to a growing health and wellness industry.
The Brief
Exploring and designing a personal blender for CAFE that best aligns with current health and wellness trends
Translating food and drink trends into objectives
01 Getting Things Done Quick
Allowing for flexibility and a straight forward blending process.
01 Easy Controls That Allows Variability
02 DIY and the Inevitably Messy
Allowing for confidence in the drinking making process. Encouraging experimentation.
01 Cup Variability and Flexibility
03 Strong Supplemental Nutrition
Visually align with the colorful nutritional trends. Earthy tones and strong colors.
01 Brand Appeal and Playful Luxury
The Brief
Exploring and designing a personal blender for CAFE that best aligns with current health and wellness trends
Translating food and drink trends into objectives
01 Getting Things Done Quick
Allowing for flexibility and a straight forward blending process.
01 Easy Controls That Allows Variability
02 DIY and the Inevitably Messy
Allowing for confidence in the drinking making process. Encouraging experimentation.
01 Cup Variability and Flexibility
03 Strong Supplemental Nutrition
Visually align with the colorful nutritional trends. Earthy tones and strong colors.
01 Brand Appeal and Playful Luxury
The Brief
Exploring and designing a personal blender for CAFE that best aligns with current health and wellness trends
Translating food and drink trends into objectives
01 Getting Things Done Quick
Allowing for flexibility and a straight forward blending process.
01 Easy Controls That Allows Variability
02 DIY and the Inevitably Messy
Allowing for confidence in the drinking making process. Encouraging experimentation.
01 Cup Variability and Flexibility
03 Strong Supplemental Nutrition
Visually align with the colorful nutritional trends. Earthy tones and strong colors.
01 Brand Appeal and Playful Luxury
Testing Out The Market
Researching and hands-on testing of the market revealed key opportunities from usability and accessories to visual differentiation.
Testing Out The Market
Researching and hands-on testing of the market revealed key opportunities from usability and accessories to visual differentiation.
Testing Out The Market
Researching and hands-on testing of the market revealed key opportunities from usability and accessories to visual differentiation.
Form Development
Keeping current CAFE forms in mind, the goal was to create something that could be compact and seamless in it's transitions from blender to base to cup.
Form Development
Keeping current CAFE forms in mind, the goal was to create something that could be compact and seamless in it's transitions from blender to base to cup.
Form Development
Keeping current CAFE forms in mind, the goal was to create something that could be compact and seamless in it's transitions from blender to base to cup.
Cup Variation to Accommodate All Quantities
One of the biggest pain points with blenders is that people often want smaller quantities and don't want to commit to a larger cup.
Potential solutions include…
Portable Cable Machine
Compact home resistance training equipment, but provides limited guidance or motivation.
Multi-Use Workout Chair
Supports a range of exercises, though it requires space and a larger home setup.
Portable Form Camera
Offers real-time form feedback with flexible placement, improving safety during workouts.
Can this be made to feel more like an at-home companion?
Potential solutions include…
Portable Cable Machine
Compact home resistance training equipment, but provides limited guidance or motivation.
Multi-Use Workout Chair
Supports a range of exercises, though it requires space and a larger home setup.
Portable Form Camera
Offers real-time form feedback with flexible placement, improving safety during workouts.
Can this be made to feel more like an at-home companion?
Potential solutions include…
Portable Cable Machine
Compact home resistance training equipment, but provides limited guidance or motivation.
Multi-Use Workout Chair
Supports a range of exercises, though it requires space and a larger home setup.
Portable Form Camera
Offers real-time form feedback with flexible placement, improving safety during workouts.
Can this be made to feel more like an at-home companion?
A shape intended to welcome you to start your workout, with you.
Form was made to be inviting and friendly. To encourage ritual-based movement through support rather than reminders alone.
Designing motivation through companionship.
Place anywhere and everywhere.
CORA's compact form factor allows it to be placed where most convenient.
Place anywhere and everywhere.
CORA's compact form factor allows it to be placed where most convenient.
Place anywhere and everywhere.
CORA's compact form factor allows it to be placed where most convenient.
CORA's three modes allows wellbeing training for a range of goals.
Arms mirror the user's pace and physically responds when balance shifts.
CORA coaches through motion.
CORA's three modes allows wellbeing training for a range of goals.
Arms mirror the user's pace and physically responds when balance shifts.
CORA coaches through motion.
CORA's three modes allows wellbeing training for a range of goals.
Arms mirror the user's pace and physically responds when balance shifts.
CORA coaches through motion.
Charging base makes ensures CORA is ready every time.
Return to the charging dock a the end of a workout to signify completion and recharge for the next session.
Camera tracks movements to provide real-time feedback, just like a coach.
Safe and correct movements are essential to avoiding injury and maintaining long-term improvement.
Charging base makes ensures CORA is ready every time.
Return to the charging dock a the end of a workout to signify completion and recharge for the next session.
Camera tracks movements to provide real-time feedback, just like a coach.
Safe and correct movements are essential to avoiding injury and maintaining long-term improvement.
Charging base makes ensures CORA is ready every time.
Return to the charging dock a the end of a workout to signify completion and recharge for the next session.
Camera tracks movements to provide real-time feedback, just like a coach.
Safe and correct movements are essential to avoiding injury and maintaining long-term improvement.
CORA redefines the workout experience—encouraging, supporting, and guiding users towards healthier habits.
Playful yet purposeful, it's more than a device; it's your fitness buddy.
CORA redefines the workout experience—encouraging, supporting, and guiding users towards healthier habits.
Playful yet purposeful, it's more than a device; it's your fitness buddy.
CORA redefines the workout experience—encouraging, supporting, and guiding users towards healthier habits.
Playful yet purposeful, it's more than a device; it's your fitness buddy.